Monday, June 3, 2013

The Market for Open Innovation – OIA Study 2013: Key Results

When dealing with Open Innovation (OI), organizations are tasked with creating an internal ecosystem that enables profiting from external input, efficiently and effectively. Professional assistance is offered by intermediaries, consultancies, and agencies that help their clients accelerate an open innovation project by providing dedicated tools, methods, and more. These agencies are referred to as Open Innovation Accelerators (OIA).
A 2013 study of OIA, performed by Kathleen Diener & Frank Piller, School of Business and Economics, RWTH Aachen University, shows fascinating and eye-opening results that I think you may find interesting. For the full picture, refer to The Market for Open Innovation: The 2013 RWTH Open Innovation Accelerator Survey. By Kathleen Diener & Frank Piller, 2nd edition, May 2013. Lulu Publishing: Raleigh, USA (available via  The study reached out to 160 providers of (inbound) open innovation services to participate in a 90 minute survey investigating the OIA’s business model, environment, productivity, services, project specifics, and characteristics of their participant pool. It also asked about estimates for the development of the open innovation market. Of the 160 OIAs, 59 provided a complete data set. Secondary data sources were used for the remaining OIAs. 
Key Findings
  • The market for open innovation is maturing
  • Ideation contests are seen as the most promising open innovation format
  • OIAs increasingly reach out to functions beyond new product development
  • Approximately 20% of the 2010 OIAs do not exist in 2013, due to closures, acquisitions, and mergers
  • The average cost for an OI project with an OIA is €43,000.
  • Selecting the right OIA depends on the expected outcome and the preferred degree of outsourcing the OI function to the OIA
  • From a client perspective, software plays an essential part of any open innovation venture and OIAs build on community involvement
You can find out more at


  1. Very interesting blog. A lot of blogs that I see these days don't really provide anything that interesting. But I'm definitely interested in this one more than any other blog. Just thought to share my views on this to let you know how useful these articles are. Thanks.

  2. Hi,
    Nice Blog shared.I look forward more Blogs from Your side like online learning,Product Innovation


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